Shopping Is a Feeling
Today I was at the Dollar Store trying to avoid spending too much money on required art supplies for my summer classes & on impulse I grabbed a box of Crayola crayons. The 64-pack, even though I don’t really crayon anymore. I remembered how when I was little, every year we’d get our little gradeschool supply lists & mom helped to acquire the necessary items by bringing home office supplies from her job, saving & reusing our old cheap folders & binders until they tattered, hoarding looseleaf, covering our books in brown grocery-store bags.
There were five of us kids & mom worked while dad stayed home and raised us. We couldn’t afford the Trapper Keepers and Lisa Frank notebooks & erasers shaped like strawberries. We always got the cheap RoseArt crayons, the 8-packs, and I hated them. RoseArt crayons fell apart in your hands, like coloring with candlewax, while the Crayolas were sturdy and came in glorious packages of 64 invented colors, with a crayon sharpener built into the box. I probably used to throw fits — I didn’t understand that $3.25 really was too much to ask. I didn’t understand all the things my parents were doing to scrimp and save and recycle just to get by, just so we could at least show up at school with everything we needed. So buying the coveted 64-pack of Crayolas, now, as an adult, was like some weird fulfillment of a childhood desire, proving to myself that I can get what I want, even if what I want is sometimes frivolous & foolish & makes me get all self-critical & guilt-ridden.
When I started living on my own, I began to realize the value & practicality of my parents’ frugal habits. I bought my groceries at the Dollar Store and avoided the lure of shiny-packaged name brands. It was enough to be able to have food in the first place, you know? Mom sneered at name-brands; she knew it was stupid, clothes are clothes. She & my grandmother used to sew clothes for us, even winter coats, and I never appreciated that. Before my school enforced a uniform dress code, I wore handmade dresses to class every day, and in the winter I had exquisite coats with matching hats. Grandma even embroidered tags for them: “Made by Eloise,” or maybe they even said “Made with Love by Eloise.” I couldn’t appreciate this because I wanted a shiny, swishy Starter jacket like the other kids; I wanted the big box of Crayolas and a new trendy lunchbox each year. I didn’t know that we were relatively poor. I didn’t know that credit cards had to be paid off — I thought it was an infinite supply of “plastic money,” and that maybe my parents weren’t giving me what I wanted because they were mean. I didn’t know how to articulate this sense of guilt at not having what everyone else had — I only knew that the kids were making fun of me because I wasn’t “cool.”
I still struggle with layers of guilt: poverty-guilt as well as consumer-guilt. Every time I have to purchase something, I think about the waste: the waste of packaging materials, the fact that it’s cheaper to buy a new roll of packing tape with a plastic dispenser than just buying the replacement tape and recycling the old dispenser, the problem of buying readymade soups & dinners & snacks because I don’t often have time to cook even though it would be cheaper to just buckle down on meal-planning and make everything from scratch. I think about how my dollars are supporting terrible working conditions for other people, monopolizing corporations, environmental destruction, and so much plastic. I feel guilty when I make large purchases (such as when I bought my laptop with a school grant or my iPod with a tax return) that aren’t essential but have become necessary for navigating this life. I feel guilty for participating in a disposable culture when I buy new tennis shoes and I know that it’s okay to buy shoes because they wear down day after day but I wish I could make something that lasted longer. I feel guilty for purchasing something because I can, because I get a paycheck and I sometimes have the privilege of participating in consumption even though I idealistically believe that I’d rather be growing my own food & sewing my own clothes & avoiding glowing screens.
Sometimes I feel guilty for having “extravagant” phases, like when my school loan refund comes in and suddenly my bank balance goes from (-26.34) to $2,700 & I feel comfortable, secure. I know the money won’t last & I have to be careful not to let it burn a hole in my pocket because I still have been trained to feel the temptation to shop. But I have to set most of the money aside so that I can make rent for the next few months because being in school and getting “free money” (even though I have to pay it back) is the only thing keeping my head above water. I pretend to be successful and maybe I’ll get a tattoo as a sort of reward for slogging through the shit for so long. I like to take people out to dinner, just to defend myself, I think. Just to show that, hey, I’m not always begging & struggling & complaining, I can give back, too. I can do favors, I can participate in the community. & then I feel guilty that all of these feelings get reduced to monetary transactions, that I translate “friendship” and “helping” into being able to pick up the check and say, “don’t worry about it, I got it,” as if that’s the only way to prove my worth, as if I’m only valid because I work 42+ hours/week at shit jobs to scrape by and then occasionally can pretend like it’s No Big Deal because don’t we all deserve to have nice things? Isn’t it okay to sample the finer things, the expensive cheeses, the new-used picture books, just every once in a while can we pretend like we deserve it and don’t have to pay for it with our aching backs and carpal tunnels and existential crises and headaches and wrinkles and prominent veins in hands & feet?
It all gets very convoluted. Sure, I can think very critically about consumer culture. I can pull apart & ridicule the advertisements which attempt to convince us that freedom is a new car, love is a diamond ring, living on the edge is a bag of potato chips, success is a particular brand of tennis shoe. I know that it’s foolish to think that we can truly express ourselves by buying the right set of flatware from Target or even the right kind of veggieburgers from the Whole Foods. But consumerism nonetheless pokes and prods and irritates at our very basic human desires to belong, to be a part of a community, to be loved and accepted. I have to admit that I felt a kind of relief when I finally bought an iPod and I was no longer the only person in class who couldn’t bring in music to play in the studios because the school only supplied iPod players, not stereos with CD & cassette players. Probably no one else noticed at all, but I felt convinced that my lack of participating in the classroom music rotation just screamed POVERTY. I care about that sort of thing, and I don’t want to admit that I care — I want to be strong enough to not be affected by that real or imagined judgment but sometimes, actually, I would rather just quietly blend in.
But I have a certain privilege, in a way. I remember mom was always scolding us not to act “low-class.” To her, this meant that we should have good manners and speak proper English (in Pittsburgh, with our thick working-class dialect, that meant not using such slang as “yinz,” even though mom uses other Pittsburghese terms such as “jag-off” and pronounces “wash” like “worsh”). It was kind of like… we were living in this “poor white trash” neighborhood but she knew that it was important to be able to pass as at least lower-middle-class. I don’t think that she looked down on the impoverished, just that she knew that you had to play the part in order to get anywhere, in order to get accepted. So it’s weird now, for me, because I know how to behave, a little bit.
I remember how sometimes mom would take us shopping — really, take us just to look at the stores of Nice Things we couldn’t afford, the glasswares and china, or browsing antique shops and never buying anything — before we entered a store, she would tell us to fold our hands and don’t touch anything. And I know that’s how to behave when I visit a house with freshly-vacuumed carpet and painted walls sans holes or stains and not a cockroach in sight. And I have the one modest professional outfit for going to job interviews or funerals or weddings. I know how to behave, but then I don’t know what to say when someone is telling me that they just spent a couple thousand to have their kitchen redone and in the back of my mind, always, I’m worrying I won’t make rent this month. How do I participate in that kind of conversation when all I can think about is the huge gap between lifestyles?
I don’t know, is this still privilege? Knowing how to pass? Being a white girl who has managed to get a formal education thanks to financial aid? Having the luxury to read & think critically about consumption & class issues? Being permitted to work? — Because it does almost feel like a luxury, when so many, including my lover, are unemployed, I feel lucky to have paychecks coming in so that we can have food & shelter & electricity & watch movies on Netflix. But I’m angry for thinking that’s lucky because I think everyone deserves those basic necessities (okay maybe Netflix isn’t a necessity) without question, without expectation, without having to break their backs, regardless of what they can provide or produce for society. Is it not enough to be alive?
I feel a sense of privilege because of the ways I’ve been able to navigate this shit, the way I’ve been able to “just play the game.” I wish I could offer more — more than just free coffee after closing time, more than just zines and cheaply-sold artwork, more than the dollars & cigarettes to the men & women with the cardboard signs downtown, more than a couch or floor to sleep on, more than a listening ear… or, on the other hand, maybe we are doing what we can when we can, and we get confused because some of those goods & services don’t come with dollar signs attached and we are unsure of how to calculate its true value.