“… I want to prove that charitable giving is not wedded to the act of shopping. And since I’m so much better at pointing out what’s wrong with everything than at offering solutions, here’s what you should do if you want to help the fight against breast cancer:
1. Donate directly. Call or visit the Sloan-Kettering or Johns Hopkins/Avon cancer research institutes and ask how to make a donation that will go 100% toward research. Or donate to the American Cancer Society, which contributes less to research but does a lot of quality-of-life things like buying wigs or prosthesis for cancer victims. Donate locally to a hospital or hospice in your area that will use your money directly on patient services rather than commercials and administrative salaries.
2. Donate your time. One afternoon helping Chemo patients by cleaning their home or running their errands is worth more than all the yogurt lids in existence.
3. Say no to fake activism and Cause Marketing. …”
